I was hunting for Wrangers not long ago after I saw a guy wearing a pair and thought: "I want that ass.'' Well, here comes the New York Times with "Branded," a story about all things Wrangler. "Much of the company’s success,'' the NYT says, "is owed to the Cowboy Cut, a model often referred to by its style number, 13MWZ. Introduced in 1947 and to this day accounting for about 25% of the company’s sales annually, it was one of the original Wrangler products.''
[Photo: The bareback riders’ locker room at the Wrangler National Finals Rodeo in Las Vegas. From left: Will Lowe, Wes Stevenson, Heath Ford and Kelly Timberman. Photo by Collier Schorr, NYT]