Sunday, July 08, 2007

Valentino's decades in the fashion saddle

Models strike a Brokeback pose from Valentino's fall collection. The force behind the company, Valentino Garavani, celebrated 45 years at fashion's pinnacle with a $10 million bash last night in Rome, with fireworks and a dinner for 500 of the globe's glitterati. "The guest list felt like a condensed version of 30 years of W magazine, the chronicle of the international jet set Valentino has dressed for the Oscars, for lunches in Capri and for their first, second and sometimes third weddings,'' the New York Times says today.

Valentino Garavani's longtime companion and business partner, Giancarlo Giammetti (far left, with Garavani), orchestrated three days of festivities. "Mr. Giammetti's attention to detail has helped drive the Valentino label from the start," the Wall Street Journal said Friday. "Mr. Garavani actually founded the fashion house 48, not 45, years ago in 1959. But the brand did not begin to flourish until the designer met Mr. Giammetti, then in his early 20s, in a Rome café on the glamorous Via Veneto in 1960. At the time, Mr. Giammetti was pursuing a degree in architecture and had no ambitions to plunge into fashion. A romance between the two men, which Mr. Giammetti acknowledged but declined to discuss, blossomed."

[Photos: top, Valentino; Giammetti and Garavani, Corbis via WSJ]

No comments: