Monday, July 09, 2007

The Advocate loses its plain brown wrapper

The magazine's July 3 issue (left) was mailed to most subscribers with a standard address label in the lower left-hand corner, doing away with the extra cover that kept The Advocate a secret from nosey mailmen and unsuspecting wives. Publisher Michael Phelps says the change came after the magazine polled readers in April, asking if they wanted to keep getting the glossy in a wrapper. “The majority no longer wanted the covering,” Phelps tells the New York Times today. “For some, they said they were environmentally conscious and wanted to cut down on waste. For others, it was more of an out-and-proud issue.” [Photo: NYT]

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