Friday, April 27, 2007
Scion can't camouflage gay appeal
Check out that livery. Picture us, tooling around the Castro on a rare hot Saturday in camy-print cargo shorts. I loved its brother, the xB, when it first showed up in San Francisco. But Sparky wouldn't bite when we car shopped a few years back. Now, Scion is really pushing guerrilla marketing in its new appeal to edgy young dudes.