Check out that livery. Picture us, tooling around the Castro on a rare hot Saturday in camy-print cargo shorts. I loved its brother, the xB, when it first showed up in San Francisco. But Sparky wouldn't bite when we car shopped a few years back. Now, Scion is really pushing guerrilla marketing in its new appeal to edgy young dudes.
Friday, April 27, 2007
Scion can't camouflage gay appeal
Check out that livery. Picture us, tooling around the Castro on a rare hot Saturday in camy-print cargo shorts. I loved its brother, the xB, when it first showed up in San Francisco. But Sparky wouldn't bite when we car shopped a few years back. Now, Scion is really pushing guerrilla marketing in its new appeal to edgy young dudes.
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